Orange juice is big business, but how good is it for your health?

Orange juice is often perceived as one of those universal ‘good things’, a bit like Santa Claus, the tooth fairy and sunny afternoons in the park.

Of course, orange juice is very big business, and the specialist ad agencies behind advertisements for orange juice are very clever at subliminally reinforcing that message. Orange juice has come to be seen as a natural, wholesome part of our daily life.